Should Your Company Have a Brand Mascot?: 3 Factors to Consider
Bubble speech with cut out phrase “branding” in the paper.
Marketing your business can be very tricky. You want to be bold, but not too bold. You want to be expressive and fun, but you don’t want to overdo it.
One thing that crosses a lot of creatives’ minds is whether or not to incorporate a brand mascot into their marketing campaign. It can be a great way to stand out, establish yourself with new customers, and create some excitement around your brand.
We’re going to explore some things that you should consider if you’re wondering whether or not to include a mascot in your strategy. Let’s get started.
Whether or Not to Include a Brand Mascot
We’ll take a look at three things you should keep in mind while you’re making a decision. In the end, it’s up to you to make the choice.
You can, however, use the following ideas to guide your decision.
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Does It Fit With Your Product?
The first thing to ask yourself is whether or not a mascot really fits with your business model.
A retirement home, for example, might not be the best fit for a mascot. That said, you could have a mascot in almost any area of business. So long as your brand doesn’t need to take itself so seriously, you’re probably in the clear.
Just ask yourself whether a mascot will drive people away or bring them in.
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Could People Know It Was Your Mascot?
It might be hard to create a mascot without having a clear connection to some kind of character. If your business was called “Great Eagle Chiropractic,” you could clearly create a mascot that fits your business in a recognizable way.
The key is to imagine something that people would clearly understand and associate with your product. The nice thing here is that you could create the mascot, market it in association with your brand, and create the connection that way.
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Would It Clash With Your Existing Marketing?
You should also think about whether or not you want to revamp your entire image and base that push around a mascot figure.
If you’re still in the early stages of marketing, it’s not too hard to find Adobe Maker and work around a mascot. If you’re a few years in, though, it might be tough to reintroduce yourself with a mascot in an effective way.
Some More Food for Thought
Think about the way mascots operate in sports games, other brands, and festivals. They’re typically out and engaging with people in a way that draws them in.
For sports, it’s solely a way to excite people. In other situations, the mascot tries to serve as a way to make people feel comfortable, laugh, and ultimately inquire about a business.
If you think your community offers a lot of opportunities for engagement with a mascot for marketing, it might be the right way to go!
Need More Marketing Advice?
Whether you’re trying to decide on a brand mascot or you’re wondering how to establish your digital presence, the process can get confusing at times. We’re here to help you through it.
Explore our site for more key business marketing advice that can help you boost your bottom line.
