Webinars are a sure-fire way of getting a business, especially a small business seen by a lot of people. As a business owner, you want to increase your brand awareness, expand your reach and customer base. One way to do this is through webinars.
Webinars have now become a choice tool business owners employ in the publicity of their business. Technology gives business owners and entrepreneurs alike a chance to communicate with their existing customers, and attract new prospects to their businesses.
10 Was to Boost Your Business with Webinars in Nigeria
Below are the top 10 steps you should consider while trying to host a webinar (or webiars) to reach more people and drive sales to your business today.
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Ensure Flawless Interaction with Your Audience.
Quality interaction between you and your audience is very important. However, in Nigeria, a lot of factors like lack of electricity and internet issues can hamper your interaction with your audience during a webinar. Whatever the situation, you owe it a duty to your audience to contain any eventuality and have a smooth webinar at the end of the day. Make sure that you put in place the necessary tools and processes that could counter any occurrences that would make you and your listeners unable to properly connect with each other during your webinar.
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Pick a Suitable Platform.
There are many webinar tools available on the internet, giving you many options to pick from. Before picking your tool or platform, consider the size of your expected audience and the level of technical knowledge that each platform requires. If you have an audience of less than 500 people, you can pick a webinar platform like Teams by Microsoft or Zoom. If your audience is running into thousands, pick YouTube Live or Easy Webinar.
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Choose a Suitable Topic.
When choosing your webinar topic, do not go for something regular. Go for something interesting or new that is related to your business which your audience can easily relate to. For example, you can choose a topic on affiliate marketing and as the webinar goes on, you show them reasons to partner with you as an affiliate. This makes it a win-win situation for the both of you. As they become affiliates, they would increase your sales and bring in more cash for you while earning commissions based on what they learn from you during and after the webinar.
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Invest in Email Marketing.
Against the popular saying that email does not work in Nigeria, the truth is that you can use email marketing to reach a lot of potential customers here in Nigeria. When people sign up for your webinar, they drop their emails. It is now your duty to use these emails that they left in your sign-up forms to send a confirmation mail, updates, and reminders about the webinar and your product(s) and service(s).
You can send out a summary of the webinar a few days before the webinar date On the D-Day, you would send out the webinar invite link an hour or two before the webinar commences. Introduce yourself and what you do immediately you begin anchoring the webinar. This will give you free publicity.
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Maintain an Active Audience
To make you webinar a successful one, make sure that you do not have a dull moment; make it lively from the start to finish. Let it not just be all talk. Instead, introduce some humor, games, and fun in-between activities to keep the users engaged. This will loosen any tension that your webinar attendees might build-up, give them some relieve, and make the session more rewarding.
A businessman hosting a webinar to increase his business awareness and boost sales.
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Increase Your Webinar’s Publicity.
Publicity and promotion is an important part of ensuring the success of your webinar. Use social media to increase the awareness of your business and use relevant keywords to advertise your webinar for free. Also, ensure that you use an effective digital marketing strategy which can really encourage people to join in.
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Give Your Attendees Gift (i.e., a free e-book).
You might want to give all participants of your webinar a gift at the end of a webinar. This could be a free e-book or a recorded version of the webinar. This should be a summary of all that you taught in the webinar to serve as a reference material for future use by the webinar attendees. Some pages of the e-book or video sections can contain information about your business and your products. With this gift in the hands of all your webinar attendees, you are giving your business free publicity.
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Host an Influencer, if you can
You can invite an influencer, not necessarily a mega influencer in your niche, to come and talk to your audience during your session. This might require some money, but if you do not have any money to spare, it is still okay. However, the presence of an influencer in your webinar would generate a lot of publicity and engagement for your webinar. So, you should plan towards this.
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Give Your Attendees Bonuses and Discounts.
During the webinar, offer your attendees discounts on your products as a way of saying “thank you for joining”. Also, you can give them bonuses for any purchase made within a certain period, or a coupon code that is only active for some time. The short period offer would create scarcity in the mind of your attendees and will lead to an increase in sales in your business.
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Provide A Question and Answer (Q & A) Session.
At the end of the webinar, you can include a question and answer session which will address any questions your audience may have. It helps in fostering interaction among your audience. It is during this session that you would be able to find out if the participants gained a thing or more from the session, if the webinar was useful and if the audience would welcome a repeat session.
Final Thoughts
This article outlined some steps which are guaranteed to help you host a webinar or webinars that would improve your business. If followed correctly, you would experience double or triple results in your business shortly after the webinar. Remember to practice the points I outlined in this article till you get results. Good luck!
