To advertise simply means to create awareness for your brand, business, product or service. It is simply calling people’s attention to what you have to offer. It is indeed one of the essential ingredients required to drive sales for any business.
Good advertising proves itself with a tremendous rise in sales. Here’s a list of some bullet points to help you fine-tune your advertisement scheme.
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Awareness:
As earlier stated, advertisement is aimed at creating awareness for a business. Advertising goes beyond coming up with content for a nice short video that will be played in between news cast. The foremost and more important thing an ad should do is to create awareness for your product, service or brand. Tell people about your brand with the advert.
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Persuasion :
A good advert should persuade people to patronise you. It should tell people what they stand to gain by buying your product or seeking for your service. If your product is a detergent, your advert should show them how using your detergent is going to solve all their laundry problems.
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Entice :
An advert should evoke a desire for your product or service. For example if your product is an air freshener, your ad should be constructed in a way that will show people that any air they are breathing in their house that is not tinted with your air freshener is foul air.
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Promote :
Your advertisement should promote not just the product you are advertising, but the whole brand or business. So chip in image enhancing tips too. The ad should enhance the public image of the business.
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Publicize:
Advertisement should also be used to announce new products. For example if your business is a soap producing brand and then at some point you delve into making shampoos too; an advert is just the right tool to announce to your customer base that you now have shampoos available to them too.
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Stimulate :
An advert should end with a call to action. You should urge whomever is watching to register with you, place an order, request a sample, call you or just drop by your boutique the next time they want to shop.
Advertisements are aimed at drawing customers to your business. When you have that at the back of your mind, you’ll strategize more effectively.
