Tips On How You Can Get Investors To Invest In Your Business
When it comes to how you can get investors to invest in your business, there are certain things that you must put in place in your business in order to woo investors.
Raising funds for your business is always a very important though very technical and demanding to achieve.
There is no running away from the skepticism of these investors about the viability of your business.
Related: The best way startups should prepare for investors in Nigeria
It is always disappointing for you as an enticing entrepreneur to be turned down by potential investors simply because these investors lack the belief that you have in your business and, its viability.
Maybe you should try to see if you can see it from their perspective. If you ever find yourself begging investors for their money, then you may be going about it all wrong.
There is no doubt that your goal is more important, maybe you should also stop and consider theirs as well.
Related: 7 best angel investors In Africa funding startups
This article will really go a very long way to teaching how you can get investors to invest in your business without too much stress on your part.
Ways That You Can Get Investors To Invest In Your Business
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Have a proven plan
No matter how you run your business or what is contained in your business plan, an investor is only interested in results and nothing less.
Every meaningful investor would like to see your real earnings before they can commit their resources to your business.
Your quarterly reports, short-term and long-term growth promises must be specified out clearly.
There are many promising investments in history that ended up making investors lose money. A typical example is the dot-com boom of the early 21st century.
You must understand that great ideas are not worth more than the paper on which they are printed on.
It is all about the execution of the idea, not just coming up with the brilliant idea. You can get investors to invest in your business by starting with having a proven plan in place.
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You must have a business in a market that is not saturated
No matter how foolproof your idea, and how wonderful the product or service is, investors will tend to steer clear of investing if your business is in an already saturated market.
You just try as much as possible to have a business that will have very little competition. The marketplace is a very competitive environment, and if your business is not standing out but following the already created part, and then you should be sure that it will be very difficult to attract an investor.
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Ability to grow
If the capacity of your business to grow is very slim, then you should as well kiss investors goodbye.
You must be able to show a potential investor the path to expansion that you have created for your business in order to increase profitability.
You can get investors to invest in your business when you have a very clear path to growth. Without the ability to grow, your business is as good as a death trap for investors.
You must make sure that the issue of growth is settled, and that your business is going to be a very profitable venture to the potential investors.
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Have a very good team
There is no doubt that most of the business startups are run by relatively young and inexperienced team of individuals.
There is no doubt that these young enterprising individuals can get the job done, but an inexperienced team is a red flag to potential investors.
You must be very careful with the team that you put in place for your business. You must make sure that you have a very cohesive and relational unit as a team because it really inspires confidence in investors.
If your team is inexperienced, make sure that the individuals are very complementary to each other, and the whole is far better than the individual sum.
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Your personality
Who you are matters to investors when they are considering committing to your business.
You must be able to exude confidence and leadership ability so as to convince the investors that their money is in safe hands.
How you handle challenges and coordinate your team goes a long way to tell the potential investors what to expect from you in the long run if they are to invest their money in your business.
When it comes to how you can get investors to invest in your business, the intrinsic features of who you really are matters a lot.
You must be as real and authentic as you can be. You must be a source of inspiration to your team at all times.
When an investor commits his/her money to your business, it has everything to do with you and very little to do with the investor.
This is to say that if you have been seeking investors and there hasn’t been any headway, you should re-visit your approach to these investors.
