You’ve probably read about influencer marketing and how it is the new cool. But still you think it is just hype; be rest assured it is not. This article is aimed at showing you why influencer marketing is the worth the hype and also showing you how it has an absolute edge over other marketing strategies marketers employ.
Influencer Marketing Advantages # Genuine
People have grown a consistent distrust for the traditional advertisements that come with exotic punch lines. These days people believe that if the model in your ad suddenly has lighter skin after using your product, it is either Photoshop or she already had lighter skin. What does this mean? People no longer trust the conventional advertisements. They give Photoshop or good camera lighting the credit. But with influencer marketing you are using someone whose word they have grown to trust to project your brand to them. Influencers are not just people who have a huge following, they have also earned that following. This means if people are more likely to respond is an influencer made a recommendation than if they saw a TV ad.
Influencer Marketing Advantages # Cheap and Flexible Payment Mode
Influencer marketing offers one of the most flexible payment modes in marketing;
- you can pay per every post made by the influencer
- you can pay per performance i.e. you pay them based on the amount of patronage they attracted to your brand
- you can have a collaboration rather than a payment scheme; some influencers just partner with other brands to help promote even themselves
- you can pay with gift packages from your brand or discounts on every purchase they make.
The beauty of influencer marketing is that is has this wide range of payment modes; you are bound to find the one that works for you and you are not obligated to force one on yourself.
It is also by far cheaper than other marketing modes or types of advertisements.
Influencer Marketing Advantages # Brand Promotion
Business owners are fast realizing the power of social media and how important it is for them to take their business online. The market is online; that means your already existing clients as well as potential clients are online. As a matter of fact, one of the ways to prove the authenticity of a brand is to check out their official website on the internet. This means for you as a business owner to stay on top of your game; you need to build an online presence for your brand. It doesn’t matter what platform you choose; you can go with Twitter, Facebook, Intsgram, Linkedin etc. The aim is for you to have a presence online albeit an impressive one. This will serve the aim of keeping strong the relationship you build with your clients or customers.
Influencer marketing helps out with this task. The major part of influencing is done online and one of the metrics used in ruling for what qualifies a person to be an influencer is a significantly large social media following. This means influencers are people that command attention on the internet. This also means influencer marketing happens online and as such is bound to not just boost sales for business owners but also to drive up their online presence. Influencer marketing gets you more than just more sales, it also gets you more followership on whatever platform you used. The followers of a influencer will most likely convert to your followers too, hence boosting your online presence which is a really good thing for a business.
Influencer Marketing Advantages # Precise Marketing
Mass marketing is no longer as effective as they used to be. These days no one pays attention to the ads anymore; people count the seconds till they can skip YouTube ads. It takes more than five viewings of a TV ad for people to patronize a brand. But influencer marketing on the other hand is more targeted and personal, it is extremely hard to ignore. With influencer marketing, you brand is projected to not just anyone, but to your exact target audience.
Here’s an example to help it sink in; the target audience of a coconut oil producing company is women because women care the most about their hair and skin. But if the company chose to use the conventional means of TV ads, their product might not be reaching the actual target audience. With TV ads, a lot of people will see their product; men, women, the aged, the women who are not so into skin or hair care, the teenagers who would rather spend on chemicals than on natural oils etc. But with influencer marketing, the company is using an influencer whose following stems from the exact target audience of the company. Rather than pay for a TV ad that might not be seen by their target audience, all the company needs to do is to find that influencer who has caught and held the attention of women who care enough about their skin and hair to purchase coconut oil for it. This way influencer marketing makes sure the right product reaches the exact right audience.
