5 Ways To Make The Identity Of Your Brand More Consistent In Nigeria
Your ability as an entrepreneur to make the identity of your brand more consistent in Nigeria will help to shape your company positively in the future.
Due to the fact that there are many activities going on in the company to make it better, it is easy to get lost while trying to have a consistent brand identity.
Whether big or small business establishments, it is quite easy to go off course without even realizing it.
You may not notice at the beginning, that you have gone off course, but failing to identify the lapse will eventually lead to negative impacts.
Related: Why you should launch a brand and not just a business in Nigeria
Without consistency in your brand, it can become unreliable as well as confusing to the customers.
This has no positive impact on the business, both in short and long run. At any point in time, you notice that you have lost consistency in your brand identity, you can get back in line with these steps.
Ways To Make The Identity Of Your Brand More Consistent In Nigeria
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Understand the importance of consistent brand identity
You must understand the need for consistency in your branding if you are to take it seriously in the first place.
Knowing why consistent branding matters and also making your team to understand the value in it should b your first point of action to making sure that you have a consistent brand identity in Nigeria.
There are many reasons why consistent branding matters, they include:
- It shows a great deal of professionalism from your team and company.
- Consistent branding will also add authenticity to your identity as a company
- It helps to clear the confusion and doubts that customers and clients might have about your organization and the things you stand for.
- It helps the employees and executive team to stay in line with the core values and priorities of the company.
A business brand goes beyond just the logo of the company, it really is about who they are and the reason they are in business in the first place.
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Have your own brand guide
A brand guide is really an important business document. Once you have understood the need for consistent branding, having a complete brand guide should be your next point of call.
The brand guide should contain sections that include:
- The usage of the logo
- Brand colors
- Photography and graphic styles
- The mission of the brand
- Value propositions
- Iconography
You can also consult books on brand guides to help you create a very good one for your business.
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Make sure you circulate the brand guide
The brand guide should not just be for those in the marketing and design department, it must be incorporated into the whole fabrics of the organization.
The brand guide explains not only how the company should be presented, it also explains what the brand is founded on. This makes it very important that every department has copies of the brand guide. This is really a great way to make the identity of your brand more consistent in Nigeria.
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Always update and audit all branded materials
You must put your brand guidelines to work, once you have established it. All branded materials must be audited and updated to match the new brand guide on the ground.
The materials to be updated include social media profiles, posts, brochures, business cards, web pages, etc. your brand must be represented at each customer-facing points within your organization.
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Have a plan for the future
In order to make the identity of your brand more consistent in Nigeria, you must create a plan for the future.
You will end up wasting your time, money and energy if you follow other steps without completing this last one.
You must have an annual update for your brand plan, design elements, and content audit. Make sure you follow your brand plan because you won’t regret doing so.
