Why You Should Launch A Brand And Not Just A Product In Nigeria
There are many reasons why you should launch a brand and not just a product in Nigeria. Many entrepreneurs assume that a product is also a brand, but that is wrong.
You should see the brand as the “personality” of your company. It tells the customers what you as a company stand for.
The product is simply an interface between you the manufacturer and the customers.
To a great extent, brands speak more about the company than just the product. To the average consumer, brands matter a lot. Brands capture the trust of the consumers than just a product.
Related: 5 questions you need to answer before launching your business in Nigeria
If you go to the market to buy salt, there are many packaged salts that you can buy but you chose the Dangote salt.
This is because Dangote as a brand has created an atmosphere of quality that the customers trust and patronize.
You should know that when customers trust a brand, they are automatically loyal to that brand. This means that they always buy that particular brand not just the product.
This article will really go a long way to help you see reasons why you should launch a brand and not just a product in Nigeria.
Reasons You Should Launch A Brand And Not Just A Product In Nigeria
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Brands invoke the consumers’ trust
When brands consistently deliver a good satisfaction to the consumers, they form the opinion that that particular brand is trustworthy to be worth their money.
By nature, people avoid risk and at the same time, they seek safety. This is the major reason you should launch a brand and not just a product in Nigeria.
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The brand makes your product unique
It doesn’t matter if there are thousands of products that offer the same utility as yours.
When you have a brand, it automatically makes your own product to stand out of the crowd of the other products with same utility.
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It improves the value of your product
It is obvious that consumers pay higher prices for branded products compared to their unbranded counterparts.
These branded products command higher prices in the market and they also enjoy more patronage from the customers.
Companies that have a successfully branded product generate more money for the company than when the reverse is the case.
I believe you are seeing reasons why you should launch a brand and just a product in Nigeria.
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We use brands to express our personality
When you look at your wardrobe, garage, etc, these brands go a long way to tell people about our personality.
We create a kind of self-image with the brands that we love and patronize. There are brands that people believe elevates their self-image and gives them more confidence.
There a difference between Mercedes and Honda products all because of their brands.
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Brands give the consumers an experience to share
Very good brands leave a lasting impression on consumers. Everybody has opinions about things that they experience in life.
Each of us wants to share with others about great experiences that we have had.
Very good brands give consumers experiences to share.
As an entrepreneur, you must know that your brand is your own idea in the consumer’s mind; you must make sure that you have a very great and wonderful brand.
You now know that as an entrepreneur, you should launch a brand and not just a product in Nigeria.
