How To Be Different From Your Competition
Being different is one of the necessary requirement for starting and running a business. Being unique is the thing that sets you apart and helps you build a brand that will be generally accepted. This piece is going to be centered on the need to be different from your competition.
Let’s take a look at two very different companies that are inter-related yet unique in their own rights. Bill Gates started Microsoft and it became successful. You know that Steve Jobs would have started another version of Microsoft but he didn’t. He went a step higher to start Apple. You get the picture now right?
Let us look at DC and AC that are started by Thomas Edison and Tesla respectively. You will find the same outcome but different methods. That is how you can be different from your competition.
Related: How entrepreneurs master the art of self-discipline
You are both solving the same problems but in different ways. There are features you can add to what you are offering to give you the edge or uniqueness that you deserve.
Let us look at Entrepreneur Platform for example. You will find many blogs writing about entrepreneurship. What you will not find is that none has come up with the practical approach that entorm.com is taking. It is difficult to find one like that. The “entrepreneur opportunities” is already up and running and there is the entrepreneur academy. Entrepreneur Socials will follow suit.
But, before I talk about the academy, I will love to talk about our Partners; sumobank.ng. The company has charged itself with the responsibility of making Nigerians better savers. It has nothing but the standard in mind when it built its platform. There are similarities with existing platforms but it was no fluke that it became one of the top savings platforms in Nigeria before it was even launched.
One of its unique natures is partnering with Entrepreneur Platform to start Entrepreneur Academy. This academy will serve as an incubation ground for so many upcoming businesses. There will be seasoned coaches to train and guide new and intending business owners on how to start their businesses.
Well, you can become part of sumobank to access this offer for free or pay a premium price to join an entrepreneur platform.
We know you can always join an existing business line but you can still be different in how you go about it. You can always be different from your competition. Trust me, it pays to be different. You were born an original, why would you die a copy?
Related: Entrepreneurial Lessons From The Game Of Thrones
So, we just want to give you a few tips on how to be different from your competition and we believe you can pick a thing a two.
Tips On How To Be Different From Your Competition
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Discover what you excel in
You can build your business around that thing which you are naturally good at or that thing you have mastered. It is one way you can be different from your competition. There is always something you excel in so you must find a way to utilize that to your advantage.
If you are tech-inclined person, you must find a way to bring tech to the table. Do you excel in speaking? use that to your advantage. Whatever you are good at, you must be sure to bring them to the table and set yourself apart in the niche you operate.
We all know how good those who dared to be different are. The power of innovation has made many billionaires in this world. Remember, buying food inside road mama put was fashionable until fast food joints came to the fore and now they are even delivered to your homes at a click. You just have to be different and that is dependent or will be helped by what you believe in.
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Set your goals
If there is nothing to achieve, then you may not have what it takes to be motivated for success. It is imperative that you set your goals and work towards achieving them. The goals are the guidelines that guide you towards the achievement of your goals.
You really don’t want to be one of those people out there who lack direction on what to do and what not to do. It will be bad. You can work hard but without a set of clear goals, you will just be taking the scattergun approach and that will be bad. You don’t want a situation where you don’t get any satisfaction from your work.
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Dedication is important
I really don’t blame people who lose focus easily. It happens to me sometimes too. That call you just received or that message that just came to your inbox or that person that just walked into that room could be all you need to lose focus. It is human nature, so don’t kill yourself about it. But there is something you can do about.
But that is for those who just lose focus. There is a worse group of people; the lazy ones. They are content to work as little as possible while they concentrate on doing other irrelevant things online and offline. If you are in that group, you may achieve little or nothing. You must change your approach and understand the place of work.
You will have to find a way to do the right things at the right time and in the right way. There is a need to know what you are doing and when you are doing it. You must know when to advertise and when to produce and you must do that now.
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Build your integrity through transparency
The best way to build your integrity is through transparency. It is very important. Trust is needed for people to patronize you. Sometimes, people don’t really trust a product but they trust the owner of the product. You can get to that level pretty soon but it is a process.
Robert Greene will tell us that reputation is so important that we must guide it with all our lives. Yea, we must do that with all our strength. Build a reputation for dishonesty and you are finished in the market but build a transparent one and you are really good to go.
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Handle all loopholes
It is a fact that there are loopholes in all so many businesses. If you want to be different from your competition, you must find a way to ensure that your weaknesses are handled and turned to strengths.
I don’t know what the weaknesses are, but trust me; they will be used against you if you don’t work on them.
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Every experience must be turned to a lesson
When I was researching this piece, I came across a great work from entrepreneur.com. I will quote it verbatim because it is really interesting.
“If you really want to stand out, you must do this one thing: keep learning. Education is truly the key to unlocking doors at work, making you a more intelligent worker, more self-sufficient, and more capable of getting ahead.
Learn from every experience, both the good ones and the bad ones. Good experiences can teach you what to keep doing at work and inform you about your strengths. But bad experiences or failures shouldn’t be ignored, because they can powerful lessons about how you could improve or do things differently in the future.
If you have the ability to take a step back and learn from every experience, you’ll set yourself apart from the pack of people who aren’t improving and keep making the same mistakes over and over!”
