Useful Tips for Marketing Your Mobile Food Business In Nigeria
Marketing your mobile food business is as important as successfully starting the food business itself. Whether you want to own a food truck, trailer, cart, kiosk or other on-the-go food businesses, this article suggests some marketing strategies you can use to tell people about your mobile food business.
Cooking good food and having a good service delivery is great, but if you nobody knows you are serving, you will be out of business before you even start.
You may not necessarily need a full marketing plan, but you really need to think about how you would attract and keep your customers.
The mobile food business is very lucrative, not just because people need food every day to sustain life. The major reason is that people of this generation prefer to be served at their own comfort zone.
They like the services to be brought to their doorstep at every point in time. Having a mobile food business makes you provide your services to people by going to these people and not waiting for them to come to you.
The major essence of this article is to help you explore different strategies for marketing your mobile food business. You have no choice but to really follow these tips if you are going to stand out in the mobile food business.
7 Useful Tips For Marketing Your Mobile Food Business
1. Choosing a good name for your business
The first thing to do is to have a very good name for your business. The reason for this is to draw the attention of people with the name. Your business name must explain what you sell in a very clever way without people having to ask first.
There are even many business owners who have had their fans name the truck. Actions like this help to build customers trust and believe in what you have to offer. Aside from the customers, many business names are as a result of good brainstorming with family and friends.
There are times when you will get an idea even from someone that you least expect it from. This is to say that you should ask around also, not just family and friends alike.
2. Making good use of the social media
We are in the information age, and the power of the social media is so great, to say the least. Twitter, Foursquare, Instagram, and Facebook are currently the hottest social media platforms for mobile food entrepreneurs to stay in constant touch with their customers.
Marketing your mobile food business requires a great deal of social media presence. Twitter, in particular, has become the favorite of mobile food vendors. You can go to twitter and set an account under your business name. Twitter is totally all about engaging your followers.
While also signing up on Facebook, be sure to include photos of your food and your vehicle. Foursquare is totally all about letting your customers know your location at any given point in time.
There is also a very big need to have a website for your business. You must always have good and quality contents on your site about foods and topics your audience will always talk on. It is important in building and increasing hits.
There seem to be too much of bloggers these days, but you just have to make your own fun and interesting to read.
3. Having giveaways
Marketing your mobile food business requires that you have things to give to your customers. One of the tried and true ways of building a huge customer base is to give something to them, be it a promotional item or just a sample of your product, which in this case means food.
You should always see giveaways as a very good means of generating a crowd.
Related: 4 marketing competitive strategies for business
4. Organising contests
You can always promote a simple contest via the social media or from your vehicle. You can decide to allow your customers name your latest food creation and present a prize to the person that came up with the best name.
The prize need not be spectacular, but enough to make fans participate in the contest. Try as much as possible to make a big deal about the contest so that people will participate and at the same time buying your food.
5. Word –of- mouth marketing
This is also one of the ways to make marketing your mobile food business a huge success. You can start a “tell a friend” 10 percent discount offer. Having some singing and dancing servers can make you be noticed, or perhaps you can have someone dressed in a very funny and enticing way to hand out balloons and coupons near your location.
Also read: 7 Proven marketing tactics for getting customers in Nigeria
6. Attending or staging local events
You must be able to know whether the turnout will be worth your while. You can plan in advance to attend local events which mean that you have to reserve a space. On the other hand, you can stage a party or a puppet show for kids. The major determinant here is your level of creativity.
7. Good customer relation
Having very good customer relations is the simplest way to draw and keep your customers. You must always be polite, always wearing a smile and being attentive to the need of your customers. Courtesy is already going into extinction; you must not allow your truck to be part of this demise.
Marketing your mobile food business requires good customer relations. Your employees must always be polite, courteous and accommodating. You must make your employees understand that the customer’s satisfaction is the primary thing in the business. They must not lose focus on that.
