Podcasts For Your Small Businesses In Nigeria: Reasons For Starting Them
There are many ways to start doing things for the digital marketing of your company and its products and services. Podcasts for your small businesses is one of the ways of achieving wider outreach for your company.
The truth is that there is no shortage of ideas that you can use for your digital marketing. You can do either free or paid social media advertising, paid search or you can blog about it.
However, you will understand that one of the ways or forces drawing businesses to their customers is the ability to put up a better story.
Related: Content marketing: 5 examples of platforms to use for it
Storytelling is one of the essences of content marketing given that brands use it to tell their story. Podcasts for your small businesses is one of the ways to do content marketing. It is one of the most efficient ways accomplish that.
You only need to look around and you will understand that podcasts have captivated the audience. We are talking about thousands of people you can reach through podcasts for your small businesses.
The podcasts have lots of advantages. It is very useful in uncovering interesting information the person chooses, they are in a consumable format and they don’t require our undivided attention like the videos.
We have put up five good reasons why you should start podcasts for your small businesses in Nigeria.
Reasons For Starting Podcasts For Your Small Businesses In Nigeria
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It creates an atmosphere of intimacy with your audience
In the digital world, people buy from you because of the level of trust they have and possibly because of the quality of your products. There is so much fraud that people really want to be sure.
Podcasts for your small businesses give you an opportunity to create a deeper level of intimacy which invariably leads to trust with your customers. The trust will bring about higher patronage of your products and services.
The podcasts allow you to talk to your audience directly, you connect with them on a deeper and personal level.
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Podcasts give you almost the whole playground
Podcasts for your small businesses come at a very low cost and relative ease. It is surprising that not many businesses do it. Very surprising indeed! It gives you the leverage that helps you stay ahead of your competition.
If you really don’t know how to that or you are not very good at it, you can learn from the masters. People like Michael Stelzner, Pat Flynn, Jay Baer, Srinivas Rao, and the Serial can be just what you need.
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Many possibilities abound with podcasting
Podcasts for your small businesses opens a lot of opportunities. It is not just a one-way communication process. You can achieve a lot of things using the podcast.
In the first place, you can share your ideas with your listeners in so many different ways with podcasts. You can review products and services for people.
You can call on an expert or thought leader to be a guest on your “show.” You can organize interviews for experts, and even consumers. Podcasting is a great way to put forth the views of people your audience is most likely to trust — experts and their peers.
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You can Increase the reach by distributing the podcasts through multiple channels
You should know that podcasts for your small businesses are not only meant to be published on your website or blog. You can actually increase the reach by distributing it on multiple channels.
You can use iTunes, Stitcher, and SoundCloud. You can also use social channels to share your podcasts with your audience.
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Podcasts help connect employees to their organization
Podcasts for your small businesses in addition to connecting you to the audience and potential customers connect employees to their organizations. This can be achieved through many ways.
You can use podcasts to train your employees. You can also make announcements and applaud them for their good works with your podcasts. They can become your first customers when you have earned their trust.
What are you still waiting for? Go on and start recording podcasts for your small businesses. All the best as you consider starting podcasts for your small businesses. You will definitely not regret it.
