How To Increase Your Customer Base In New Markets
If you are in any business, you must be working on how to expand. If you own a kiosk, you should be thinking of owning a company someday. To expand, you must consider how to expand your customer base. You will need to come up with great marketing strategies to increase your customer base. One way is to increase your customer base in new markets.
Related: 10 powerful marketing ideas to attract new customers in Africa
Every business is started for a particular audience. It is as simple as that. You need to bear that in mind. Every product cannot be for everybody so it will be foolishness to think you need everybody.
While it is possible to reach new customers in your current market, it is very effective to explore new customers in other markets as that is how you will increase your customer base in new markets.
It is easy to think of getting to new markets but it is actually cumbersome to carry it out. That is why we have come up with this marketing strategy template to help you increase your customer base in new markets.
Tips On How To Increase Your Customer Base In New Markets
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Carry out a thorough research on your market
For you to expand your base, there is something you must do; you must understand the market you want to venture into. Remember that it is a new market and unlike your other market, you know very little about this one.
That is not a problem though because you can get every detail that you require. Actually, amongst other things, the consumers and the competition are the most important factors that will form the core of your research. Others are secondary but important nonetheless.
Regarding the consumers who are the exact demographic you are planning to serve, you need to know who they are and where they are. How on earth will you please them if you don’t know who they are and what makes them tick?
According to Courtenay Worcester, “Since you’re going after new customers in a different market, you want to be sure that you’ve done thorough research on your target audience and the market before you … develop your marketing campaigns. To do this, invest the time to really understand the market and buyer behavior specific to that particular market.”
When you understand the mentality and behavior of your potential customers, it will be easier to make products or campaigns that will attract and arouse their interest.
In some instances, the new market might be similar to the old one and that gives you an edge because you will probably already have the data to use in processing your campaign. Kelly Nataly explains that you should “Take a close look at the data you already have. What countries and regions send the most traffic to your website today? It’s rare for companies with an online presence to only have customers and lead flow in just one country … Targeting contacts already in your CRM, but perhaps with focused efforts for that region, country or language, can be very effective to help these leads bubble up to the top to convert them into customers.”
More so, don’t forget to handle market testing as you will need to know how well your product or services will perform.
On the competition, you must, as a matter of fact, understand the level of competition before you can increase your customer base in a new market. How can you be better? What innovations and inventions will help you stand out and things like that.
Now, there are things your completion is doing to hold the customers, you must understand what it is so as to improve on them.
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Consider forming collaborations
While there are competitors in the market, there are people too with whom you can do some work and those people should be explored. There are products in the new market that work together with yours so you must find out what it is and work with them.
Worchester explained this concept succinctly. He maintained that you must “Find complementary local businesses and align with them for joint marketing activities. This allows you to quickly land and expands by tapping into an established business with a complementary clientele … Since you’ve already done your homework on your target audience, you’ll know which businesses complement your offerings.”
This will enable understand how to grow client base and expand the customer base. Reaching out to complementary businesses is a great marketing plan strategy and plan outline.
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Increase your digital marketing
Digital marketing is on the rise and if you are not into it yet, it will seem as if you have not started. When you want to increase your customer base in new markets, ensure that you handle your digital marketing very well.
Get a website that is good and has a great support system, build a good online marketing team and maintain a very strong social media presence. Your online reputation in this age can have a lot impact on your ability to grow your customer base either in the old market or in expanding to a new one.
Conclusion
An expansion is necessary but how you handle it will determine its success and failure. You will need to take note of that. it is our belief that if you hearken to these three tips, you will be able to increase your customer base in a new market with much success.
Good luck as you try it out.
