Medium and small business owners make use of tech tools. The use of social media tech tools such as Facebook, Instagram, Twitter, Snapchat, Pin-interest, LinkedIn, and cloud storage. All these tech tools are being used more than any other tech tools according to the statistic from new research.
Sure Payroll reveals that 94 percent of small businesses make use of at least a social media. They use this platform to create awareness for their business. While Cloud storage provider is 85 percent. Small business owners make use of four tech tools, social media and cloud storage. The survey shows that 44 percent use Facebook for business purposes. While 36 percent use LinkedIn, 34 percent use Google Drive and 23 percent use Dropbox.
The research establishes that the slightest commonly used tools are those concerning client affiliation management and social media management. Small enterprises with few employees are naturally not going to have a lot of resources for extensive technology systems. Payroll general manager Andy Roe says “there are some really low-cost tech tools available that have a lot of benefits”.
Read Also: 10 tips for growing your facebook page for Nigeria Businesses
SurePayroll uncovered small business owners’ favorite tech tools in a variety of categories. These include social networks, cloud storage, organization, email marketing, customer relationship management and social media management. Here is SurePayroll’s complete list of small business owners’ favorite technology tools in each category:
30 Tech tools for Small and Medium Nigeria businesses
1. Social network
- Google Plus
Read Also: Mobile Marketing and its trend in Nigeria businesses
2. Cloud storage
- Google Drive
- Dropbox
- Apple ICloud
- Microsoft OneDrive
- Box
3. Organization
- Google Drive
- Evernote
- Microsoft Outlook/OneNote
- Trello
- Slack
4. Email marketing
- MailChimp
- Constant Contact
- HubSpot
- Benchmark
- Infusionsoft
5. Customer relationship management
- Salesforce
- Microsoft Dynamics
- SugarCRM
- Zoho
- Act
6. Social media management
- Hootsuite
- Hearsay Social
- Buffer
- Sprout Social
- TweetDeck
This is a research survey from SurePayroll’s Scorecard. They compile data from small- and micro-business owners, primarily those with one to 10 employees. The businesses surveyed had an average of six employees.
