Google AdSense is an advert service by Google. It is made for web publishers and bloggers that want to place advertisements on their websites, of videos, images or text, and earn money per click or view.
Like I already mentioned, Google AdSense is a Google initiative that allows site owners to make money from website traffic. This is a service that is well-known in the web/blogging circle.
Becoming a verified web publisher in the Google AdSense programme is free of charge.
All a person needs is an account with Google AdSense. Once registered, a user or web publisher is given a code that he pastes on his webpage to start displaying ads. If these ads make any impression or are clicked, the publisher is able to earn money from it.
Google Adsense Logo: Steps to Make Money with Google Adsense
How Google AdSense Works
Google AdSense operates a cost-per-click (CPC) and revenue sharing system. For every click on an ad, a web publisher gets about 68% of the amount paid by the advertiser.
An interested publisher inputs a JavaScript code on his webpage. Anytime a user visits the website, the code fetches (sometimes) tailored ads in text, image or both formats and displays it to the viewer alongside the web content.
These ads that Google will display are usually closely related to your content, or are tailored from your viewer’s previous Google searches. Once your viewers click on these ads, you’ll be able to earn money from them.
To make money with Google AdSense in Nigeria,
- Get approved by Google AdSense to show adverts.
- Increase traffic to your website or blog.
- Optimise your website and/or blog to earn money from Google AdSense.
Getting Google AdSense Approval (How to Get Your Google AdSense Account Approved)
To be able to make money from AdSense, you will need to get approval to show ads on your website. For this to happen, you’ll submit an application form and wait for approval. When you get approved, you will be able to display ads and earn money from clicks.
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Publish Valuable Contents On Your Website
Google sees valuable content as a very important factor in ranking. Websites with the most valuable information are ranked top of the list. Knowing this, do well to create and publish original, useful and easy to understand content. Prepare a minimum of 10 short, perfectly written contents on your website before you submit an application to display ads.
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Use A Well-designed/customized Website/Blog Theme or Layout
In addition to Step 1 above, make sure that your website’s layout is simple, pleasing to the eye, easy to navigate. Add pages like ‘About’, ‘Contact Us’ and ‘Privacy Policy’. Doing this increases your chance of getting approved by Google AdSense.
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Apply for Google Adsense
Here, you’ll be asked to fill in information about you and your business. Information like name (business or personal), website’s link, postal address, phone number and email address, etc. will need to be filled out.
At this stage your banking or tax related information are not required. They will be asked for after approval. After entering all the information, submit and wait for their response.
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Get Approved and Start Making Money
Twenty-four to 48 hours is the usual waiting period for approval. With the steps and tips above, you shouldn’t have anything to worry about.
When the good news of your approval arrives, you can start displaying adverts on your website or blog, and start earning from every lead/click you send them.
How to Increase Your Google AdSense earnings
Would you like to make money from AdSense? Would you want to sit at home and let your bank account receive cash on your behalf? AdSense will help you do that.
Below we will highlight some tricks to getting ads noticed and increasing their chances of being clicked.
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Place Ad Units Above The Fold
Placing your ad units at the top of your content makes it more visible to visitors. Even though this increases visibility, avoid jam-packing the content with ads that make it difficult to read the content that brought them in the first place.
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Place Ads Within the Post Content
The best way to increase your AdSense earnings is to blend your ads within your content. Doing this may make reading your content a bit uncomfortable, but it does well to increase your ad’s visibility, revenue and CTR.
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Allow Text & Image Based Ads Type
Allowing your ad units to display ads in form of text, image or other rich media types increases the amount of adverts competing for a place on your site or blog. More advertisers and bidders means more money for you. Normally, web publishers experience a 59% increase in eCPM earnings when they effect these changes.
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Increase the Size of Your Ad Units
For the size of your ad units, the bigger is indeed the better. You do not have to follow the size options from AdSense, and don’t bother so much about making it seamless with your content. Make your ads big and visible enough for people to see. Businesses prefer this; they bid higher for it.
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Strategically Place or Position Your Ads
Visibility is important. Position your ads at appropriate places on your website so that viewers can see them easily. Ad visibility makes a big difference in how many clicks you get from your audience. It’s best to start testing the waters with ad placement. This way, you will know how others view your site, and what works.
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Review and Optimize Your Ads
It’s easy to become complacent once you start to earn a little from AdSense. Don’t let this be you. Optimise your website or blog. Test new areas. Do better. There’s always room for improvement.
Conclusion
Making your first earning from Google AdSense is a bit difficult. For this reason, ensure that your blog is optimised and properly set up from the beginning. Also ensure that your blog or website is advert friendly because the site’s category affects how much money you can make from Google AdSense.
Google AdSense is the go-to ad paying service for many bloggers. Some bloggers have moved from being part-time bloggers to becoming full-time bloggers because they now earn enough to make a living from it.
You’ll be able to be like the above category of people and make enough money to focus on full-time blogging.
