How Startups Can Position Themselves As Experts Even If They Have Never Been Heard Of
Startups usually have a mountain to climb in placing themselves at the pinnacle of the game. Before they will be seen as experts so as to compete with others favorably, they will need to do a lot. Don’t be dismayed as startups can position themselves as experts even if they are relatively unheard of.
The general belief or norm is that many entrepreneurs feel they need credentials, certifications or endorsements before they can get paying clients.
This is not in any way false but it is not the whole truth. You can work pretty hard on recognition before you start or you can just start with the following steps.
Related: The startup shortcuts that can hurt your business in Nigeria
What we have put up here will help you get started. It is about how startups can position themselves as experts and excel before all the credentials and certifications will start coming in.
Tips On How Startups Can Position Themselves As Experts
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You need an authority that compares to that possessed by an attorney
There is a myth that should be demystified right now; prospective customers care deeply about who are as an entrepreneur. This is bullshit. It is just not true. Humans are selfish beings and will always put themselves first.
When an entrepreneur thinks that they care about him, he wastes time working on himself instead of working on their problems. They come to you because they believe you can help them solve their problems. Your status and personality, unfortunately, are secondary issues here.
When you understand this, you will leverage your ability to be viewed as an instant authority even if you are just starting out.
You see, startups can position themselves as experts when they think of marketing as a case presented to a jury by the prosecutor. You will need clear, hard, indisputable research and evidence that there is a gap that breeds problems in the marketplace.
More importantly, you will have to prove that you have the solution to the problem. Once this is done, you are on your way to paradise. Just stay focus on the next step.
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Create a quick win to prove that you’re worth listening to
People want to see success. They have the sense to perceive success and victory even from afar. Startups can position themselves as experts by landing a big victory. The win has to instantaneous.
Of course, you can focus on all the other things you will need to do grow your business outreach such as blogging, lead magnets, email marketing, sales appointments, etc which, of course, have their place. There is no problem about all of these.
But what you need more than anything is to generate as many qualified and good leads as possible when you want to start the business.
There is absolutely no replacement for instant results. It is the fastest way to build trust and rapport with your potential customers.
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Create demand for yourself
The final requirement on how startups can position themselves as experts is for them to create a demand for themselves. It is called creating urgency. It is one of the best ways to gain momentum with your marketing. Beware so as to avoid creating a false demand in an unethical way.
You can try this method and you will see results. It has brought about some serious results in the past. You can use it to leverage urgency even if your calendar is empty.
What you need to do is to offer an additional bonus if the prospect schedules a call or takes some actions with you. You will need to keep it simple so as to be able to deliver. You don’t want to be overwhelmed.
When new leads come and you book appointments with them, tell them that you will send the case study to them after your call so that they can have something to look forward to.
It is not that complicated to become an expert to your audience. Once they truly believe that you understand their problems, they will come to you for a solution. It is natural. You will just become very important to them.
